What the heck does “Scopcity” mean? I know you’re asking that in your head because it’s what everyone asks when I tell them the name of the new brand.
Long ago, far far away (from about 500AD to 1066-ish, Anglo-Saxon Britain), before the advent of the printing press or the postal system, news was delivered by a class of citizens called Scops. Scops were singers and storytellers who moved from city to city, charming the citizens, cross-pollinating knowledge, and drinking a lot of ale. They were society’s connectors. In modern corporate terms, they were the purveyors of content.
Scopcity does that for marketing agencies. Minus the ale. Plus the charm, plenty of connection, and lots and lots of content. What we do is create high quality written content to support the marketing programs our clients design for their clients. Web copy, press releases, blogging, case studies, white papers, etc. Writing. Words. Stories.
It’s an exciting evolution for me because I get to take my strategic marketing expertise with me, and then really hone in on the part of the marketing I like best: Writing. And I get to work with some of the smartest folks I know: Marketing experts. Serving the kinds of companies I enjoy getting to know most: Private SMB (that’s not nearly as kinky as it sounds: It stands for small-medium-business. If you knew that already, you will never quite hear the letters “SMB” in the same way again. You’re welcome).
And icing on the cake: I get to cultivate some of the best writing talent in the business world, finding, training, and setting loose awesome creativity on the world. How cool is that?